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| Sourcebook for Political Communication Research: Methods, Measures, and Analytical Techniques |
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Sourcebook for Political Communication Research: Methods, Measures, and Analytical Techniques
Routledge; 1 edition | December 7, 2010 | ISBN-10: 0415964954 | 608 pages | PDF | 14.97 MB The Sourcebook for Political Communication Research offers a comprehensive resource for current research methods, measures, and analytical techniques. The contents herein cover the major analytical techniques used in political communication research, including surveys, experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues. It also includes such innovations as the use of advanced statistical techniques, and addresses digital media as a means through which to disseminate as well as study political communication. It considers the use of methods adapted from other disciplines, such as psychology, sociology, and neuroscience.
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