Steve Booth-Butterfield, "The Complete Idiot's Guide to Persuasion"

ISBN: 1592578586 | edition 2009 | PDF | 288 pages | 1,2 mb

Persuasion is the art of changing the way people think, feel, and act through the use of language. The Complete Idiot's Guide to Persuasion provides strategies for the readers to master the art of persuasion in a positive manner. By using time-honored tools of communication, body language, and psychology, readers can use persuasion to do good things like convince kids to eat their veggies, women to get annual mammograms, and couples to communicate without arguing.