Chapter by chapter, the book guides the reader through the lessons learned by the flagship pioneers of each business module: Skype for services, Blizzard Entertainment for subscriptions, Amazon.com for retail, Google for advertising, eBay for commissions and Apple for license sales.

The Simply Seven framework of seven Internet business models was jointly developed by a successful entrepreneur, a technology consultant and a business school professor and is being used by them in their jobs every day. It contains original insight from leading Internet thought leaders and entrepreneurs, including Joe Gebbia of Airbnb, Trip Adler of Scribd, Esther Dyson, Brad Burnham of Union Square Ventures, Mark Gorenberg of Hummer Winblad Venture Partners and Doc Searls.

'This book is a must read for all who want to understand how to create a sustainable Internet business. In fact, by systematically covering each Internet business model, the book effectively is a history of Internet business, told in seven parts. SimplySeven is fun to read, well written and covers all the ground.' -- Santiago Iniguez de Onzono, President, IE University, Dean, IE Business School

'Starting an online business is optional. Evolving one is mandatory. SimplySeven is the best guide for online business evolution I've seen yet.' -- Doc Searls, co-author of The Cluetrain Manifesto, blogger and Fellow with Harvard's Berkman Center for Internet & Society

'In SimplySeven, the authors provide practical advice and challenging insights for entrepreneurs starting an Internet business and those who have a website that is not meeting their expectations. Each point of practical advice is illustrated with examples from successful firms. This book will help you understand your Internet business and take it to the next level.' -- Martin Kenney, Professor, Department of Human and Community Development, University of California, Davis

'In Seedcamp's work with seed and start-up companies, we encourage entrepreneurs to think 'outside the box' and consider alternative business models beyond the obvious. A badly implemented business model can lead to the failure of an otherwise promising Internet business. The seven fundamental business models described in SimplySeven are a valuable eye opener for all who believe they are dependent on a small range of options to make money.' -- Reshma Sohoni, Founding Partner, Seedcamp

 

 

 

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