Want to take advantage of profit-enhancing opportunities while minimizing negative environmental and social impact? This practical guide shows you how to implement green business practices and gain competitive advantage through reduced costs, product and process innovation, increased productivity, and more. You'll cultivate an eco-minded workforce and manage environmental opportunities and threats at every level of your organization.

Develop your sustainability plan a€” establish your goals, choose key performance indicators, and share your plan with stakeholders
Embark on your green journey a€” get started by altering daily office practices, re-evaluating products and processes, and adapting your physical facilities
Get internal and external stakeholders involved a€” stimulate buy-in from employees, develop community relationships, and collaborate with nonprofits
Assess and measure your progress a€” identify greening standards to meet, accumulate data, and design and distribute a sustainability report to inform stakeholders of your progress
Learn by example a€” discover how numerous green corporate visionaries met their sustainable business goals
Reap the benefits of going green a€” improve employee morale, increase stakeholder engagement, stand out in the marketplace, and reduce your eco-footprint

Open the book and find:

Explanations about why sustainability is a profitable business model
Common frameworks that guide most sustainability efforts
Ways to create an eco-conscious work environment
Guidance on working with regulatory pressures and policymakers
Ways to link community support with your corporate message
Success stories of green businesses, small and large
Checklists, frameworks, and action items to transform your organization