So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.
Contents
Richard Branson Revisited
The Life and Times of Richard Branson
One Pick on Someone Bigger Than You
Two Do the Hippy, Hippy Shake
Three Haggle - Everything's Negotiable
Four Make Work Fun
Five Do Right By Your Brand
Six Smile for the Cameras
Seven Don't Lead Sheep, Herd Cats
Eight Faster than a Speeding Bullet
Nine Size Does Matter
Ten Never Lose the Common Touch
How to Build a Brand the Branson Way
Last Word
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