Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports

Learn to interpret and apply Analytics results, even if you're not a Web pro

See how other companies use Analytics data

Explore new features such as AdSense integration, cost data settings, motion charts, custom reports, and event tracking

Apply the information you'll get from reports on traffic, visitors, content, site searches, and more

Drill down deeper with advanced techniques, tips, and hacks

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.