Provides a process for translating customer insights into relevant innovations, accompanied by case studies (many of them richly described from frog's own experiences)
For the first time, gives real guidance on connecting products, software and services into ecosystems that are actually compelling to customers
Shows how to facilitate bringing multiple perspectives to understanding a problem domain, as well as how to manage an innovation portfolio over time
Innovation X is an essential guide for companies seeking to create growth and differentiation in increasingly competitive markets.

 

 

 

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