Chapter 1
Lecture 1: What is Marketing?
Lecture 2: The Evolution of the Marketing Concept
Chapter 2
Lecture 3: Strategic Planning
Lecture 4: Strategic Planning Process
Lecture 5: Analyzing the Environment
Chapter 3
Lecture 6: Think Globally, Act Locally
Chapter 4
Lecture 7: The Importance of Continuous Market Research
Lecture 8: The Market Research Process
Chapter 5
Lecture 9: Consumer Behavior: The Decision Making Process
Lecture 10: Consumer Behavior: Influences, Situational/Social
Lecture 11: Consumer Behavior: Internal Influences
Chapter 6
Lecture 12: B2B: Understanding the Business Market
Lecture 13: B2B: The Buying Decision
Chapter 7
Lecture 14: Segmenting the Market
Lecture 15: Targeting Your Market
Chapter 8
Lecture 16: Understanding the Product
Lecture 17: New Product Development & Acceptance
Chapter 9
Lecture 18: Product Management: The PLC
Lecture 19: Branding & Packaging
Chapter 10
Lecture 20: Marketing What Isn? There
Chapter 11
Lecture 21: Pricing Objectives & Calculations
Lecture 22: Pricing Tactics & Strategies
Chapter 12
Lecture 23: Marketing Communications
Lecture 24: Promotional Strategy
Chapter 13
Lecture 25: Advertising
Lecture 26: Public Relations & Direct Marketing
Chapter 14
Lecture 27: Sales Promotions
Lecture 28: Personal Selling
Lecture 29: Sales Management
Chapter 15
Lecture 30: Marketing Channels & Their Functions
Lecture 31: Channel Design
Lecture 32: Logistics
Chapter 16
Lecture 33: Retailing
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