With 2 billion sites on the Web, who s looking at yours?

Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what s new in Google Analytics, how to get the most from the program, and what to do with what you learn.

Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports

Learn to interpret and apply Analytics results, even if you re not a Web pro

See how other companies use Analytics data

Explore new features such as AdSense integration, cost data settings, motion charts, custom reports, and event tracking

Apply the information you ll get from reports on traffic, visitors, content, site searches, and more

Drill down deeper with advanced techniques, tips, and hacks

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.