The book answers your most pressing questions about writing, shows you what works and what doesn’t, and reveals dozens of shortcuts you can apply today for instant results. The chapters also contain numerous examples that illustrate the content and make the lessons learned memorable. Guidelines include: • Use direct, useful verbs • Keep sentences short • Avoid abstractions and use concrete language • Don’t shift number, tense, voice, subject, or point of view • Structure your writing • Write with style • Become a good editor • Write to your audience An entire chapter is devoted to e-mail—the new backbone of business correspondence. Learn cutting-edge strategies that will help you keep e-mail brief, leave emotions out, stick to the point, avoid flaming, and much more.

 

 

 

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