The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994 when Emap Consumer Media bought the magazine, although the full For Him Magazine continues to be printed on the spine of each issue. Founded by Chris Astridge, the magazine was a predominantly fashion-based publication distributed through high street men's fashion outlets. FHM is the world's leading men's magazine brand, published in 24 languages in 33 editions across 43 countries. Funny, zany and fashionably sexy, FHM continues to set new standards in the men's magazine market globally.