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 Furniture World, January/February 2008PDF | English | 12.8 MB
The business solutions magazine for furniture retailers.
14 Things Furniture "Guys" Don't Know About Women
Informative and humorous look at the ways our male dominated industry is missing out on really connecting with our target customers.
Lost Ad Secrets Part 3: Go Tell Your Story
Larry Mullins explains how to effectively use new, inexpensive, uncluttered, media to reach the public and tell your story. He does a post mortem on those pervasive Big Box ads and provides tips to help you to make your ads really pull.
Double Your Store Traffic - Part 6
Direct mail is proving to be more and more effective, even while traffic and sales slump for most furniture retailers. If, however, you find that your direct mail results are flagging, read this article for tips and techniques that are guaranteed to improve your returns.
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